Fast fashion giant Shein and e-commerce platform Temu are increasing their prices starting April 25, affecting American shoppers who may have forgotten to clear their shopping carts before the deadline. The price hikes come in response to changing trade policies between the US and China.
The companies announced that operating expenses had risen due to recent changes in global trade rules and tariffs. Shein and Temu attributed the price adjustments as a way to maintain quality without compromising on it.
US customers may see higher prices due to 145% import tariff currently imposed on China by President Donald Trump and the impending closure of a trade loophole that allowed packages under $800 to enter the country duty-free. The White House announced that carriers will have to pay a 120% rate on packages from China valued at under $800 or a $100 package fee starting May 2.
USA TODAY tracked 15 items across both platforms, finding prices over 100% higher in some cases and the same or lower than their pre-April 25 tags. The price changes disproportionately impacted non-local inventory due to Temu’s “Local Warehouse” shopping tab, which allows for faster, cheaper shipping through nearby distributors.
Shein and Temu did not clarify how much they will raise prices, but it is likely that a uniform increase across all items, categories, and sellers is unlikely. The companies’ price adjustments will be an ongoing process starting April 25, with no clear end date in sight.
Source: https://eu.usatoday.com/story/money/shopping/2025/04/25/shein-temu-prices-going-up-see-how-much/83271265007