Snapchat has introduced a new subscription tier called Lens Plus, offering users access to hundreds of exclusive lenses and augmented-reality experiences. The service costs $8.99 per month and includes features like early access to new content and the ability to use Bitmoji backgrounds.
Lens Plus also comes with all the benefits of Snapchat’s existing $3.99/month subscription tier, which includes wallpaper customization and exclusive feature access. With Lens Plus, users can expect a steady stream of new AR experiences every week.
Snapchat plans to reward creators by paying them for developing exclusive lenses. The company believes that its lens offerings will set its AR glasses, Specs, apart from other competitors. The public release of Specs is slated for 2026.
Source: https://www.theverge.com/news/686016/snapchat-lens-plus-subscription-pricing