Snapchat is racing ahead of rival tech giants Meta, Google, and Apple by announcing plans to release its own augmented reality AI-enabled smart glasses in 2026. The new “Snapchat Specs” will be lightweight and feature an interactive digital screen within the lens, allowing users to access information like language translation and interact with objects in real-time.
CEO Evan Spiegel said the smartphone’s limitations have hindered the development of AR technology, but Snapchat is determined to push forward. The company has partnered with OpenAI and Google Gemini for operating system extensions, promising a seamless user experience.
Snapchat’s glasses will be the first from a major tech company to hit the market, giving it an early lead in the competitive landscape. However, success will depend on consumers’ acceptance of the product, which must balance style, comfort, and affordability.
The release comes as Snapchat seeks to diversify its revenue streams beyond ads, with Meta’s Ray-Ban glasses providing a benchmark for prices. The company has not shared pricing details, but it aims to capitalize on the growing demand for AR technology.
Source: https://fortune.com/2025/06/10/snap-ceo-evan-spiegel-ar-ai-specs-smart-glasses-next-year-meta-rayban-google