Disney’s live-action remake of Snow White, starring Rachel Zegler and Gal Gadot, has received a mixed response at the box office. The film reportedly drew 60% of its ticket sales from blue counties, which account for 53% of theaters in the US. However, it underperformed in red counties, where tickets sales were only 40%. The movie’s performance was also affected by the lack of demand for older Disney IP and a limited crossover audience.
The film’s marketing strategy has been criticized for its attempt to incorporate diversity, which may have alienated some viewers. Actress Rachel Zegler sparked controversy with her comments on social media, which led to backlash from some pundits. Despite this, the movie still managed to attract a sizable Latino and Hispanic crowd.
According to box office analytics, Snow White performed well in Latino markets but struggled with its Caucasian audience. The film’s poor performance has raised questions about whether it was the politics or the script that held it back. While some have expressed disappointment, others have defended the movie, pointing out that red state cinemas only show a limited selection of films.
Overall, Snow White’s box office performance is a complex issue that cannot be attributed to a single factor. The film’s success will depend on its ability to appeal to a broader audience and overcome any potential backlash from critics and viewers alike.
Source: https://deadline.com/2025/03/snow-white-box-office-blue-red-states-1236347329