SoFi Technologies Inc. Chief Executive Officer Anthony Noto has praised the credit quality of his company’s most dedicated customers, known as “overachievers.” These consumers are using SoFi’s banking and investing services to achieve their long-term financial goals. According to Noto, they’re managing their finances effectively by saving and investing a significant portion of their income. This trend suggests that these high-achieving US consumers have strong credit qualities, which bodes well for the company’s future growth.
Source: https://www.bloomberg.com/news/articles/2025-07-29/sofi-ceo-touts-credit-quality-of-his-overachiever-customers