Sony CFO Lin Tao has signaled the company’s commitment to reviving its struggling mobile brand, Xperia. Despite declining market share and increased competition, Tao emphasized the importance of communication technology as a core capability for Sony. The brand’s premium pricing is a major issue, with devices like the Xperia 1 VII often selling for over ¥200,000 (around €1,500). To escape its niche trap, Sony must address software polish, pricing, and broader appeal. The company’s recent suspension of sales in global markets and replacement program may have damaged consumer trust, but it has not yet determined the fate of Xperia.
Source: https://www.androidpolice.com/sony-xperia-smartphones-not-dead-yet-says-cfo