Netflix’s highly anticipated Squid Game Season 2 made history as it raked in 68 million views in its first three days, topping the weekly non-English TV list in 92 countries and beating out heavy competition from the NFL’s Christmas Day games featuring Beyoncé. The show now holds Netflix’s record for most views in a series premiere week, surpassing Wednesday’s previous record of 50.1M views.
Squid Game Season 2 broke onto Netflix’s most popular non-English TV show list at No. 7 and re-entered the weekly non-English TV list at No. 3 with 8.1 million views from its first season. With over 80 days to reach 197M views, Squid Game is on a strong trajectory to surpass its predecessor as Netflix’s biggest title of all time.
The show has been a global phenomenon since its release three years ago, reaching 111 million accounts and becoming Netflix’s first series to surpass 100 million members at launch. Despite the lengthy hiatus, a massive global campaign was launched to reignite interest in the series. The campaign included activations across multiple countries, including fan events, teaser unveilings, and interactive experiences.
According to Deadline, the campaign generated 6 million online interactions and 52,000 in-person fans, with nearly 37,000 people participating in Squid Game-inspired activities such as races, mazes, games, and more. The campaign drove over 3 billion impressions across Netflix’s social channels ahead of the Season 2 premiere, surpassing Season 1’s lifetime social impressions.
The show’s success has put pressure on its third and final season to perform well next year. With a strong start, Squid Game is poised to continue its dominance as Netflix’s most-watched series of all time, with over 265 million views in its first 91 days.
Source: https://deadline.com/2024/12/squid-game-season-2-netflix-ratings-record-top-10-global-campaign-1236243972