Starbucks has introduced new pricing for custom syrups and powders in its drinks. The move comes as part of the company’s efforts to increase revenue and adapt to changing consumer behavior.
Under the new policy, customers will be charged an additional fee for adding extra ingredients to their drinks, such as matcha powder or flavored syrups. The prices range from 50 cents per serving of fruit bits to $1 per scoop of extra matcha powder.
Starbucks’ CEO Brian Niccol, who previously led Chipotle, has expressed a desire to return the brand to its coffeehouse roots and reduce the complexity of custom orders. This move aims to alleviate pressure on baristas and improve customer service.
While some customers may be unhappy with the new pricing, others see it as a necessary step to ensure that those who enjoy elaborate drinks are willing to pay for them. By charging extra for custom add-ons, Starbucks is sending a clear message that its core products will remain affordable while premium options are priced separately.
The company’s decision has sparked debate on social media, with some customers sharing “hacks” to take advantage of the new pricing system. However, for those who enjoy regular coffee drinks without frills, the new policy is seen as a welcome change, encouraging them to consider making their own coffee at home instead of relying on Starbucks every day.
Ultimately, the introduction of custom pricing for syrups and powders marks a significant shift in how consumers interact with the brand. By charging extra for premium options, Starbucks is taking control of its revenue streams and ensuring that those who enjoy its high-end drinks are willing to pay for them.
Source: https://www.businessinsider.com/starbucks-drink-price-charge-syrup-matcha-extra-why-menu-explained-2025-6