Steam has made its policy banning games that use paid advertising as a business model more visible, despite it being in effect for at least five years. The new policy warns developers not to require players to watch ads to play or gate gameplay behind advertisements.
The rule states that developers should not utilize paid advertising to provide value to players, such as giving rewards for watching ads. Instead, Steam recommends developers who rely on this model simply charge for the game directly or add microtransactions. This approach is seen as a way to generate revenue beyond launch, but critics argue that non-cosmetic microtransactions can be unfair.
Steam’s policy change aims to ensure transparency and fairness in game development. The platform warns users if an early access game has not been updated recently and recommends developers with a proven track record for selling season passes. This move is likely aimed at games that use forced ads or require players to watch ads to progress.
Source: https://www.gamesradar.com/platforms/pc-gaming/steam-doubles-down-on-a-5-year-old-rule-to-make-it-more-visible-developers-should-not-utilize-paid-advertising-as-a-business-model-in-their-game