Stellantis, the global automaker formed from Fiat Chrysler and Peugeot SA in 2001, is at a crossroads. The departure of CEO Carlos Tavares has created an opportunity for new leadership to address the company’s struggles. However, the road ahead will be challenging, as Stellantis must navigate a series of issues affecting its North American Jeep, Ram, and Dodge brands.
The core problem lies in creating a management team that understands and respects these brands, which were neglected by previous executives. To achieve this, the new CEO should prioritize a North American listening tour to boost morale among designers and engineers in Auburn Hills. Additionally, mending union ties with the United Auto Workers (UAW) is crucial, as investors have promised significant investments in UAW-contracted plants.
Dealers also deserve respect and trust, as they are savvy businesspeople who can be powerful allies or detractors. The new CEO must engage with them on a regular basis to build a strong partnership. Furthermore, Stellantis should accelerate the winnowing of its 16 brands by streamlining models that no longer have a viable future.
Among industry observers, several candidates stand out for the top job. Richard Palmer, Mike Manley, Antonio Filosa, Ted Cannis, Christine Feuell, Joe Hinrichs, and Olivier Francois are all potential contenders. Whoever gets the position must be prepared to tackle these pressing issues head-on.
The road to recovery will be long, but with the right leadership and strategy, Stellantis can revive its struggling brands and regain its footing in the global market.
Source: https://eu.freep.com/story/money/cars/mark-phelan/2024/12/07/stellantis-ceo-search-tavares-elkann/76752624007