Stellantis has extended its employee-discount program to the wider market as automakers face uncertainty over tariffs on Mexican and Canadian imports. The company is offering a temporary price cut of thousands of dollars, allowing customers to choose between employee pricing or current retail incentives.
Some automakers have warned lawmakers that they will have to raise prices dramatically if tariffs remain in place for long. General Motors, Toyota, and Nissan are among those who have paused operations in Mexico and Canada due to the levies. However, other companies like Stellantis are adding jobs in the US to increase domestic production.
The temporary discount program is a response to the surge of vehicle purchases by tariff-wary shoppers. March sales increased, with some dealers seeing a 15% year-over-year increase in the first quarter. Automakers are now looking to grab market share with various incentives over the coming months.
Industry experts say that while the short-term effects of tariffs have driven up sales, there are concerns about the long-term impact on prices. Stellantis has launched its program for April, which covers 2024 model-year vehicles including popular Jeep, Ram, and Dodge models. The company says it aims to “boost affordability for customers facing a challenging car-buying landscape.”
As of early April, automakers had an average of 48 days’ supply on dealer lots. However, healthy inventories will not last for months. With this in mind, Stellantis is offering its employee-discount program as a temporary solution to help customers navigate the uncertainty.
Source: https://www.reuters.com/business/autos-transportation/stellantis-extends-employee-discount-public-tariffs-drive-car-sales-2025-04-04