Phoenix Suns owner Mat Ishbia aims to establish a new identity for the team, citing the need for accountability and change after three consecutive losing seasons. Since taking over in February 2023, Ishbia has made significant trades, including acquiring Kevin Durant and Bradley Beal, but these moves have not yielded positive results.
The Suns’ struggles are attributed to coaching changes every year, with Monty Williams, Frank Vogel, and Mike Budenholzer all departing at the end of each season. Ishbia acknowledges his biggest mistake as an owner was not setting a clear identity earlier, which has led to a disconnect between the team’s values and on-court performance.
Ishbia seeks to create a team that embodies grit, determination, work ethic, and joy, with players who fit this vision. The new identity will be shaped by defensive excellence, which was an area of concern for the Suns, finishing 27th in defensive rating last season.
The upcoming season’s roster construction will likely involve significant changes, including trades, free agency, and potential coaching hires. Ishbia is committed to resetting the team’s identity, ensuring that fans are proud of what they see on the court. With a shared vision at its core, the Suns aim to break the cycle of losing seasons and establish themselves as a consistent contender in the NBA.
Source: https://www.si.com/nba/suns/news/phoenix-suns-owner-establish-new-identity