This year’s Super Bowl ads had audiences hooked, with quirky to eye-catching commercials featuring celebrities. DNA&STONE, a national advertising agency based in Seattle, weighed in on the best and worst of the commercial spots.
The agency’s founders, Michael “Chuk” Boychuk and Matt McCain, watched the big game despite being underwhelmed by the actual football game. Roughly 203 million US adults tuned in to see the commercials, with 40% watching specifically for entertainment value.
One thing is clear: Super Bowl ads don’t come cheap. This year’s 30-second spots cost up to $8 million, a record high. So which brands got their money’s worth? DNA&STONE has ranked its top picks and those that fell flat.
The Winners:
DNA&STONE praises Dove for its latest campaign, “These Legs,” which delivered a serious message despite being part of a comedy-heavy lineup. The agency also commends Novartis for tackling a sensitive topic with its ad featuring breasts, sparking conversation among viewers.
Coffee Mate’s “Cold Foam” spot rounds out the top three, with DNA&STONE praising its unique approach and quirky humor.
The Snoozers:
DNA&STONE panned Homes.com for its lackluster ads, which failed to deliver on humor. The agency also criticized Dunkin’ for an overpacked and confusing commercial, while Hellmann’s “When Sally Met Hellmann’s” ad was deemed cringeworthy after 35 years of already having the same joke.
Get more analysis from DNA&STONE on their Super Bowl commercial rankings.
Source: https://komonews.com/news/entertainment/sizzle-or-fizzle-super-bowl-ads-commercials-seattle-advertising-marketing-ad-experts-from-dna-and-stone-rank-super-bowl-59-lix-commercials