The nation’s largest chains will see a boost in sales this Super Bowl Sunday as fans indulge in wings and pepperoni slices. According to the National Chicken Council, 1.47 billion wings are expected to be consumed during the game.
Analysts say that delivery-centered businesses like Domino’s and Wingstop are poised for success, with same-store sales increases of 20.9% and 11.70%, respectively. Wingstop’s boneless meal bundle is driving new customers and traffic, making it a top pick for 2025.
Grocers are struggling to balance demand, leading to a 7.2% price increase in chicken wings over the past year. However, consumers remain loyal, with Tyson Foods CEO Donnie King stating that demand has been “very strong” for chicken wings during January and February.
Domino’s is leading the pizza space with its value perception, while Molson Coors and Mondelēz are top picks among peers due to their marketing efforts. PepsiCo may struggle to stand out despite its ad for Mountain Dew, as it faces competition from Coca-Cola in the salty snack business.
Overall, snack brands are struggling to get inflation-weary shoppers to buy in, but fast food restaurants have done better at identifying value and driving performance. As consumers look to enjoy Super Bowl Sunday, businesses that offer convenient, affordable options will likely see increased sales.
Source: https://finance.yahoo.com/news/super-bowl-food-stock-plays-wingstop-dominos-poised-to-win-on-game-day-135831405.html