The US Surgeon General’s proposal to print health warnings on wine bottles has sparked intense debate in the wine industry and beyond. Eliza Dumais, an expert on Decanter magazine, believes the measure is excessive and ineffective, calling for more constructive strategies to raise consumer awareness.
Similar to cigarette packaging, the proposed warning labels would highlight the health risks associated with alcohol consumption, including cancer. However, some experts argue that fear-based campaigns do not work, citing studies that suggest alternative approaches are more effective.
Jessica S. Kruger emphasizes the need for collective behaviors and movements to stimulate change, such as Dry January or non-alcoholic drinks on bar menus. She suggests communicating differently, rather than relying solely on alarmist messaging.
Wine industry leaders, including import magnate Zev Rovine, express concerns about the proposal’s impact on businesses, citing significant labeling costs and adapting to new regulations. Many are skeptical about the effectiveness of the measure, particularly among Generation Z, who show little interest in drinking.
Source: https://reportergourmet.com/en/wine-reporter/1001-decanter-the-expert-ignites-the-debate-labeling-wine-like-tobacco-it-s-crazy