Switzerland, known for its tranquility and isolation from global politics, has been shaken by US President Donald Trump’s announcement of 39% tariffs on Swiss exports. The country, which relies heavily on trade with the US, is facing a major identity crisis.
Traditionally, Switzerland has grown rich on exports while maintaining a delicate balance between neutrality and remoteness. However, this policy doesn’t work in today’s cutthroat geoeconomics, where countries must adapt to changing global dynamics.
The Swiss government’s response to Trump’s tariffs has been slow and ineffective, leaving many wondering how they will navigate the new reality. With little leverage at their disposal, Switzerland is forced to confront its own vulnerabilities for the first time in decades.
As a result, the country’s carefully constructed identity crisis is now hitting home. The notion of Swiss exceptionalism, which was once considered sacrosanct, is being challenged by Brussels’ better trade deal with the EU.
Switzerland’s reliance on neutrality has been a key factor in its success, but it may not be enough to shield the country from the consequences of Trump’s tariffs. As the Swiss prepare for a vote on new economic treaties with the EU, they must confront the reality that their carefully constructed isolation is no longer tenable.
The future of Switzerland’s relationship with the world will depend on how effectively its leaders adapt to this new reality. Can the country find a way to thrive in a globalized economy while maintaining its unique identity? Only time will tell.
Source: https://www.theguardian.com/commentisfree/2025/aug/13/switzerland-donald-trump-tariffs-berne-brussels-eu