The South by Southwest festival is set to shrink in size next year, with a two-day reduction in its schedule. However, the festival organizers have announced plans to increase music programming days from six to seven. This change aims to provide attendees with more opportunities to experience the festival’s various events and showcases.
Industry experts argue that independent venues face significant challenges in competing with large promoters like Live Nation and Ticketmaster. The National Independent Venue Association (NIVA) has highlighted the struggles of small businesses, including music venues, festivals, and non-profits, which make up a significant portion of the live music scene.
According to NIVA Executive Director Stephen Parker, it’s difficult for independent stages to break through in a crowded market where major companies have substantial marketing budgets. The economic impact of SXSW on smaller hospitality businesses in Austin is crucial, with some owners relying on the festival for 25% or more of their annual revenue.
However, organizers believe that the shorter festival schedule will allow attendees to experience the entire event over seven days, rather than just six. This change aims to create a more curated experience while retaining the discovery aspect of SXSW.
Industry experts emphasize the importance of providing meaningful experiences and community for audiences at independent venues. Panelist Andre Perry, executive director of the Hancher Auditorium and the Office of Performing Arts and Engagement at the University of Iowa, stressed the need to preserve the “soulful element” of live performance and create a conduit for independent expression.
The digital landscape has also played a significant role in changing the music industry. Fabrice Sergent, managing director of Bandsintown listings and marketing platform, highlighted the importance of creating chill and emotions through technology. He emphasized that the purpose of his company is to serve society, rather than just its own interests.
As SXSW continues to evolve, it’s essential for independent venues to adapt and find ways to compete in a rapidly changing industry.
Source: https://www.austinmonitor.com/stories/2025/03/sxsw-shrinks-as-indie-venues-contemplate-competitiveness