American Eagle Outfitters, Inc., a leading global specialty retailer, has launched its Fall 2025 campaign starring Sydney Sweeney, one of the most globally recognized faces in the world. The campaign, titled “Sydney Sweeney Has Great Jeans,” celebrates American Eagle’s iconic denim heritage and redefines what makes the brand great.
Sweeney joins forces with American Eagle to elevate the brand’s position as the #1 jeans brand for Gen Z. She brings a new level of allure to the campaign, complemented by the brand’s flawless wardrobe. The campaign features Sweeney wearing her favorite AE Jeans, which she praises for making her feel confident and comfortable.
To support the launch, American Eagle will create innovative media experiences, including 3D billboards where Sydney will interact with passersby, a Snapchat lens where she speaks with Snapchatters, and AI-enabled try-on technology. The brand’s partnership with Sweeney’s stylist Molly Dickson has resulted in a curated denim wardrobe that feels distinctly Sydney – effortless, personal, and true to how she wears AE.
The Fall 2025 campaign highlights over 800 new styles across women’s and men’s categories, including limited-edition denim jackets, trendy tops, and versatile bottoms. A standout item is the “Sydney Jean,” a collaboration with Sweeney that features a butterfly motif on the back pocket representing domestic violence awareness. 100% of the purchase price from this jean will be donated to Crisis Text Line.
American Eagle’s commitment to empowering customers to celebrate their individuality through its platform “Live Your Life” is reflected in the campaign. The brand has broadened its leadership in jeans by producing innovative fabric options for all styles and fits.
With this campaign, American Eagle reinforces its authority in the denim category, cementing its position as a leader in Gen Z fashion.
Source: https://investors.ae.com/press-releases/news-details/2025/Sydney-Sweeney-Has-Great-American-Eagle-Jeans/default.aspx