Sydney Sweeney, the 28-year-old actress known for her roles in Euphoria and Anyone but You, has sparked controversy with a new ad campaign for American Eagle clothing. The ad features Sweeney posing in jeans, making light of the connection between genetics and fashion.
The ad was criticized by some as promoting eugenics and racism, while others saw it as a harmless attempt at wordplay. However, Sweeney’s recent personal life has made her a less appealing celebrity endorser for many. Her string of high-profile relationships and sponsorships have led to accusations of insincerity and a lack of authenticity.
Sweeney was recently spotted at a wedding in Venice, where she appeared to be on a date with Orlando Bloom, sparking rumors about her romantic life. Additionally, her recent partnership with Dr. Squatch, a male-targeted personal care brand, has raised eyebrows among some fans.
In an era where celebrities are expected to project a strong sense of identity and values, Sweeney’s lack of substance has left many disenchanted. Her decision not to take a stance on sensitive topics or appear authentic in her endorsements has led to a perception that she is only “on the gag” for attention.
As the cultural landscape shifts, it seems that Sweeney’s appeal has begun to wane. With her recent controversies and lack of authenticity, many are no longer willing to buy into her brand. The American Eagle ad may have sparked debate, but ultimately, it’s just a symptom of a larger issue: the changing expectations of celebrity and the limits of commercial endorsement.
Source: https://slate.com/life/2025/07/sydney-sweeney-american-eagle-ad-jeans-controversy-eugenics-soap.html