Target Corp.’s decision to roll back its diversity, equity and inclusion plans has sparked renewed calls for a boycott of the retailer. Some activists argue that boycotts can be an effective way to bring about change, despite some doubting their impact.
The move comes as President Donald Trump’s administration has taken steps to eliminate DEI programs from the federal government. This is part of a broader effort by right-wing activists and conservative groups to challenge DEI initiatives in corporations and institutions nationwide.
Similar boycotts against Target were held last year, with many consumers choosing to avoid the retailer due to its policies on issues like LGBTQ+ rights and racial diversity. The latest calls for a boycott are aimed at sending a message to Target’s leadership that these decisions will not be tolerated.
As shoppers consider whether or not to participate in the boycott, it remains to be seen how effective this particular campaign will be in achieving its goals.
Source: https://www.marketwatch.com/story/the-latest-call-to-boycott-target-is-over-its-dei-rollback-be7e74d5