Taylor Swift’s connection to the Kansas City Chiefs has had a significant impact on the team’s fanbase, with owner Clark Hunt revealing that nearly two-thirds of fans are now women.
The switch can be attributed to Swift’s first appearance at a Chiefs game nearly two years ago. Since then, the team has seen a substantial increase in female fans, from a 50-50 ratio to 57% as of recently. This demographic shift is largely due to Swift’s influence and relationship with tight end Travis Kelce.
Jersey sales for Kelce have skyrocketed by 400% overnight after Swift attended her first game at Arrowhead Stadium. The pop star has since become an integral part of the team, attending 23 games, including five playoff games and two Super Bowls. Her connection to the Chiefs means that Kansas City has gained a significant piece of the NFL’s $1 billion publicity pie.
Swift’s influence on the team extends beyond just her appearances. She has sparked a new era in fan culture, with many women taking notice of the relationship between Swift and Kelce. The pop star recently made her first podcast appearance on “New Heights,” which broke viewership records, further solidifying her connection to the Chiefs.
Hunt believes that Swift’s actions have inadvertently increased the team’s female fanbase, with 57% now identifying as female fans. This shift is a significant change from the NFL’s traditional demographic makeup and highlights the impact of celebrity influence on sports culture.
Source: https://eu.usatoday.com/story/sports/nfl/chiefs/2025/08/15/taylor-swift-effect-chiefs-fans-mostly-women/85679816007