Taylor Swift’s Eras Tour has broken the record for highest-grossing concert tour in history, with a total of $2,077,618,725 in ticket sales. The 149th and final show took place in Vancouver, British Columbia, on Sunday. The tour sold out every date, with spare tickets being scalped at eye-popping prices or traded within the Swiftie fan community.
According to Taylor Swift Touring, the singer’s production company, a total of 10,168,008 people attended the concerts, with each seat selling for an average price of $204. This is significantly above the industry average of $131 for top tours in 2023.
The Eras Tour has been a cultural phenomenon, dominating news coverage and boosting local economies worldwide. The tour’s merchandise sales have also been extraordinary, with Swift opening stadium sales booths early to sell T-shirts, hoodies, and Christmas ornaments.
While ticket sales figures were long speculated about, the record-breaking gross is now official. The tour’s success has led to a streaming deal with Disney+ and the release of a concert film, “Taylor Swift: The Eras Tour,” which sold over $261 million in worldwide grosses.
Swift has been open about her preparation for the tour, training for six months to physically prepare herself for the demands of the show. The tour’s conclusion marks another win for Swift, as her latest album, “The Tortured Poets Department,” returns to No. 1 on the Billboard 200 chart.
Source: https://www.nytimes.com/2024/12/09/arts/music/taylor-swift-eras-tour-ticket-sales.html