Taylor Swift’s Eras tour has been confirmed as the most commercially successful tour of all time, earning over twice the revenue of the previous record-holder. The final revenue tally is $2,077,618,725 (£1.62bn), surpassing Elton John’s Farewell Yellow Brick Road by more than double.
The tour had significantly fewer shows than its predecessor, with 149 dates compared to Elton John’s 330. However, the longer concert times and merchandise sales contributed to the substantial revenue. Tickets averaged $204 each, while pop-up shops sold a variety of items outside venues.
A record-breaking concert film released in October generated $261m at the box office, while it was later made available for streaming on Disney+ for an estimated $75m. The tour’s success cements Swift’s status as one of the most successful touring artists in history.
Source: https://www.theguardian.com/music/2024/dec/09/taylor-swifts-eras-tour-smashes-touring-revenue-record-with-more-than-2bn-in-ticket-sales