Meta and Google have taken the lead in developing augmented reality (AR) glasses for consumers, but Apple remains a significant player in this competitive landscape. The iPhone maker has not yet unveiled its own AR hardware, leaving it vulnerable to the innovations of its rivals.
Apple is also making strategic moves outside of hardware, including appointing a new fixer to oversee its Siri and AI initiatives. Meanwhile, the company faces an uncertain future for its longtime chairman, Steve Jobs, as questions mount about his legacy at the tech giant.
Samsung has responded to Apple’s leadership in AR with groundbreaking AI features on its devices, hinting at a potential race to market with a new line of smartphones that could rival Apple’s ecosystem. The competition is heating up, with all three companies vying for dominance in this rapidly evolving space.
As the AR race intensifies, the stakes have never been higher. Apple may still hold a strategic advantage, but the competition from Meta and Google appears to be growing stronger.
Source: https://www.bloomberg.com/news/newsletters/2025-01-26/apple-ar-plan-meta-samsung-glasses-are-coming-s25-edge-to-beat-iphone-air