Tesla has recalled all 46,100 Cybertruck pickups worldwide due to design flaws, including panels coming loose on the road. The US National Highway Traffic Safety Administration (NHTSA) raised concerns about the glue used to hold exterior sheet metal, which can become brittle in cold conditions, causing a major accident risk.
The recall is not the first for Tesla’s struggling electric pickup truck, which has faced criticism over its design, performance, and safety. The company had previously resorted to desperate sales tactics, including offering incentives and pitching on the White House lawn.
Tesla’s brand reputation has taken a hit due to this latest development, with shares losing nearly a third of their value since the start of the year. The company has also been dropped from several events, including the Vancouver International Auto Show, due to security concerns.
CEO Elon Musk’s association with far-right groups and his involvement in government have further damaged the brand’s image. Even Tesla’s biggest supporters are calling for him to step back from his roles if he wants to save the company.
The Cybertruck debacle has distracted Tesla from its more promising Model 2, which was first teased five years ago. The controversy surrounding Musk’s role in politics may harm the prospects of the upcoming entry car if it reaches production.
As Tesla looks to move forward, it must address its brand reputation and consumer trust issues. The company’s focus on tech innovations like robotaxi and humanoid robots will be crucial in rebuilding public confidence in its products.
Source: https://www.yahoo.com/news/tesla-cybertruck-design-disaster-just-120010815.html