Tesla has increased the price of its top-tier Cybertruck model by $15,000 to $114,990, just as sales continue to underwhelm and recalls plague the vehicle. The move comes despite CEO Elon Musk’s original promise of a $40,000 starting price in 2019.
The new price surge is tied to Tesla’s “Luxe Package,” which includes advanced self-driving technology and access to its Supercharger network. However, the hefty increase raises questions about Tesla’s ability to deliver on its founder’s ambitious cost projections.
Competition from rival automakers like Ford and Chevrolet has intensified pressure on Tesla as it struggles to attract buyers with more attractive pricing. The company has been forced to offer discounts of around $10,000 on unsold inventory units.
Sales figures paint a sobering picture for Tesla, with the Cybertruck representing only a small fraction of overall deliveries. Industry observers point to recall data that suggests cumulative sales remain far below production targets.
Tesla’s CEO had previously promised to manufacture over 125,000 Cybertrucks annually by 2025, but current sales data makes those targets look increasingly unlikely. The company’s rocky debut has been marred by repeated recalls and quality issues that have tarnished its reputation among potential buyers.
Source: https://nypost.com/2025/08/22/business/tesla-hikes-cybertruck-price-by-15k-despite-poor-sales-recalls