Tesla has launched a new initiative in Texas called “Tesla Electric” to promote car sales with an attractive incentive. The program is available to Powerwall owners in the state, who can benefit from automatic buying and selling of electricity on their grid. This move marks Tesla’s first attempt at becoming an energy retailer.
The Tesla Electric Fixed Plan offers a competitive fixed rate for electricity, with discounts during low-cost hours. In contrast, the Dynamic Plan features a variable rate with higher costs during peak demand periods. Both plans come with different contract terms and options for unlimited vehicle charging.
To encourage car sales, Tesla is offering a promotional deal where customers can get unlimited overnight charging for just $5 per month for a year if they take delivery by December 31, 2024. To qualify, customers must live in areas of Texas where they can choose their electricity provider, sign up for the Tesla Electric Fixed Plan, and purchase a new Tesla vehicle.
This incentive is part of Tesla’s efforts to meet its ambitious annual delivery target of over 515,000 vehicles in Q4. The company has been offering various sale incentives across Europe and the US, including free Supercharging, discounts on inventory, and subsidized loans with lower interest rates. However, this targeted initiative using the Tesla Electric program marks a new approach for the company.
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Source: https://electrek.co/2024/11/19/tesla-turns-to-its-tesla-electric-utility-service-to-help-sell-cars