Tesla’s Sales Crash in Europe Amid Market Shifts and Competition

Tesla’s car sales continued to plummet in Europe in February, with several key markets reporting significant declines year over year. The drop mirrors a trend that started last year, but has accelerated in 2025 due to various factors.

In January, Tesla reported a 50% year-over-year decline in European sales, and the new data for February confirms this downward trend. The US automaker’s most popular car, the Model Y, is undergoing a changeover with deliveries set to start in March.

Countries like France, Norway, Sweden, and Denmark have seen significant declines, ranging from 43% to 48%. In contrast, some markets are still experiencing growth in electric vehicle sales, albeit without Tesla. For example, Norway saw an 21% increase in car sales while Tesla’s share declined by 48%.

The decline can be attributed to lower inventories and the new Model Y changeover. However, this is not the only factor at play; other markets have seen similar declines in Tesla’s electric sedan, the Model 3.

It appears that Tesla faces a demand problem in Europe. While the Model Y refresh may contribute to the decline, it would be unrealistic to believe that it alone can compensate for a 46% year-over-year drop in sales. Increased competition and Elon Musk’s involvement in politics are also likely contributing factors.

The UK and Germany, two of Tesla’s largest EU markets, have yet to report their February sales data, but are expected to provide further insights into the company’s struggles in Europe.

Source: https://electrek.co/2025/03/03/tesla-tsla-sales-are-still-crashing-in-europe-in-february