H Mart, a Korean specialty market, began as a small business four decades ago. Today, it has grown into a billion-dollar grocery empire with a devoted fan base among foodies. On a typically quiet Friday before Labor Day, hundreds of people gathered at the American Dream mall in New Jersey to mark the opening of a new food court.
Shoppers stood in line for popular items like pearl milk tea and pastries, while children enjoyed face painting. The crowd was drawn to the food court by excitement, not just for the fare, but also as a social event. This phenomenon is a testament to H Mart’s widespread appeal.
As H Mart expanded across the US, it tapped into the growing interest in international cuisine and the desire for unique food experiences. Today, the company has become synonymous with Korean culture and culinary innovation. Its success highlights the evolving tastes of American consumers, who are increasingly seeking out diverse flavors and products.
Source: https://www.bloomberg.com/news/features/2025-03-11/korean-grocery-empire-h-mart-is-loved-by-american-foodies