The Trade Desk, a leading adtech company, is developing a connected television operating system. According to a report from Axios, the platform aims to simplify the process of managing ads and content on TVs. In an interview with Axios, Jeff Green, CEO and founder of The Trade Desk, confirmed that the company has been working on this project for some time. The details of the operating system are not yet available, but it is expected to provide a seamless experience for users and advertisers alike.
Source: https://seekingalpha.com/news/4312170-trade-desk-working-on-tv-os-ventura-ceo-says-efforts-wont-compete-with-roku-report