Apple’s iPhone sales in China plummeted by 24% year-on-year in early 2024, while Huawei saw a significant increase of 64% during the same period. As a result, Apple’s market share in China dropped to 15.7%, making it the fourth largest smartphone manufacturer in the country. The top five smartphone brands in China are now Vivo, Oppo, Honor, Huawei, and Xiaomi. The Chinese smartphone market overall shrunk by 7%. Apple faces intense competition from local brands like Huawei, Oppo, Vivo, and Xiaomi, leading to a 3.1% to 6.7% decline in shipments in Q2 2024. In response, Apple began offering discounts of up to 1,300 yuan on certain iPhone models in China. The competition is tough, but some analysts believe Apple could recover due to potential sales improvements. However, the company also faces challenges globally, such as legal battles and fines. Apple’s position in the Chinese market remains crucial, and observers are closely monitoring its strategies for success amidst local competition.
Source: https://9meters.com/technology/phones/apples-iphone-falls-out-of-chinas-top-five-as-local-competitors-surge-ahead