Toyota is expanding its electrified lineup with plug-in hybrid (PHEV), hybrid, and electric vehicle (EV) models. The company aims to capitalize on growing demand for cleaner options.
The Japanese automaker already offers 32 electrified vehicles in the US, accounting for nearly 50% of sales. Over the next few years, Toyota expects a significant increase in PHEV sales, with plans to account for around 20% of US sales by 2030. The company’s Vice President, David Christ, believes this will give them an advantage over competitors.
To boost appeal, Toyota is working on increasing EV-only range in its PHEVs. The updated RAV4 PHEV has a 50-mile EV range, up from 42 miles in the previous model.
However, PHEVs have drawbacks, including higher costs due to requiring both electric and gas technologies. Toyota’s plug-in models cost thousands more than its hybrid or gas-powered vehicles.
As other automakers, like Nissan, also bet on hybrids and PHEVs, it remains to be seen whether Toyota will hit a home run with this strategy. With many EVs launching in the market, which are more advanced and efficient, Toyota’s big bet may not pay off if they don’t innovate quickly enough.
Several Japanese automakers are racing to launch new EV models, but Toyota is already ahead in the PHEV game. While it won’t be as costly, Toyota is still delaying the shift to 100% electric vehicles.
Source: https://electrek.co/2025/05/28/toyota-loading-bases-new-hybrid-phev-evs