A group of Donald Trump’s MAGA allies is launching a new ETF focused on investing in companies that reject diversity, equity and inclusion (DEI) initiatives, which Trump has railed against. The fund aims to exclude companies with DEI quotas in hiring or promotions, including Starbucks, Best Buy, and United Rentals equipment company. Trump supporters see the fund as an opportunistic reflection of Trump winning the election and following through on his promises to resist DEI initiatives. Similar efforts are also being seen among conservative players, who are putting their names or money behind anti-DEI firms and initiatives.
Source: https://www.axios.com/2025/01/06/mcdonalds-dei-robby-starbuck-trump