Understanding Cookies and Data Collection on Our Website

Cookies play a crucial role in our website’s functionality, performance, and user experience. We use essential cookies that cannot be switched off, as well as non-essential cookies that provide enhanced features like personalization and advertising.

Here’s what you need to know about our cookie usage:

1. **Essential Cookies**: These cookies are necessary for our website to function properly. You can block or alert yourself about these cookies, but some parts of the site may not work.
2. **Tracking Cookies**: We use tracking cookies to collect information about how visitors use our properties, including counting visits and traffic sources. This data helps us measure and improve our services.
3. **Personalization Cookies**: These cookies enable personalized advertising based on your interests and profile. If you don’t allow these cookies, you may not see as relevant ads.
4. **Social Media Cookies**: We use social media cookies to facilitate sharing tools and show you content from other platforms.
5. **Advertising Cookies**: Our advertising partners use cookies to build profiles of your interests and show you targeted ads.

We collect data about your activity on our website, including forms you submit, content you look at, and interactions with ads. This data helps us:

* Build or improve a profile about you
* Present personalized advertising based on your possible interests
* Measure the effectiveness of our ad campaigns
* Identify common characteristics among target audiences

Your data is also used to:

* Monitor for unusual activity and prevent fraud
* Correct any problems in content delivery
* Ensure technical compatibility

You can control which purposes and entities receive your data by making choices through our Transparency and Consent Framework. Your preferences will be signaled to our vendors, ensuring they respect your decisions.

By understanding how we collect and use cookies and data, you can make informed decisions about your online experience and customize your interactions with our website.

Source: https://www.cbsnews.com/pittsburgh/video/heart-health-for-the-holidays-eye-on-health