Understanding NBCUniversal’s Cookie Policy

NBCUniversal, a leading media company, uses cookies on its websites and applications for various purposes such as analytics, advertising, and improving user experience. This cookie policy explains how cookies are used, the types of cookies used, and how users can manage or opt out of them.

Types of Cookies:
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* **Analytical Cookies**: These cookies help NBCUniversal understand how users interact with its websites and applications, allowing for improvements to be made.
* **Advertising Cookies**: These cookies enable targeted advertising based on user behavior, demographics, and interests.
* **Session Cookies**: These cookies are used to temporarily store information during a session.

How Cookies Are Used:
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Cookies are used in various ways by NBCUniversal:

1. **Tracking User Behavior**: Analytical cookies track user interactions with the website or application, providing insights for improvement and optimization.
2. **Personalization**: Advertising cookies help create personalized experiences based on individual preferences and interests.
3. **Session Management**: Session cookies are used to manage sessions, allowing users to access their accounts and other features.

Managing Cookies:
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Users have control over their cookie settings:

1. **Browser Controls**: Users can disable or manage cookies through browser settings.
2. **Analytics Provider Opt-Outs**: Some analytics providers offer opt-out mechanisms, such as Google Analytics.
3. **Flash Local Storage**: Flash local storage allows for preferences to be stored and displayed on the website.

Opting Out of Cookies:
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While disabling cookies may affect user experience, it is still possible to limit cookie usage:

* **General Browser Settings**: Users can adjust general browser settings to block third-party cookies.
* **Analytics Provider Opt-Outs**: Many analytics providers offer opt-out mechanisms, such as Google Analytics or Mixpanel.

Impact of Deactivating Cookies:
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Deactivating cookies may impact user experience and functionality on NBCUniversal’s websites and applications:

* **Limited Functionality**: Some features may not work properly without cookies.
* **Loss of Personalization**: Users may lose access to personalized experiences due to cookie deactivation.

Source: https://www.nbcchicago.com/news/local/who-is-playing-at-2025-chicago-lollapalooza-lineup-to-be-revealed-as-hints-continue/3699675