As a media professional, it’s essential to understand the role of online cookies and data tracking in your digital presence. Online cookies, device identifiers, and other information can be stored on your device to recognize you each time you connect to an app or website. This information is used for various purposes, including advertising, content personalization, and improving products and services.
Here’s how it works:
* Advertising: Cookies and other data are used to present targeted ads based on limited data such as the website or app you’re using, your non-precise location, device type, or which content you’ve interacted with.
* Content Personalization: Information about your activity is stored and combined with other information about you to build a profile. This profile can be used to present content that appears more relevant based on your possible interests.
* Improving Products and Services: Data about your interactions with ads and content can help improve products and services.
When using online platforms, it’s essential to consider the choices you make regarding data tracking. These choices are stored in various forms, including cookies, local storage, or device storage, depending on the platform used.
Some key points to note:
* The type of site or app affects how your choices are saved.
* For sites, your choices are saved in a cookie named ‘FCCDCF’ for up to 390 days.
* For apps, your choices are saved in device storage prefixed by ‘IABTCF_’ and will be invalidated after 390 days.
* Accelerated Mobile Page (AMP) sites use local storage prefixed by ‘amp-store’.
It’s also worth noting that vendors such as Exponential Interactive, Inc d/b/a VDX.tv collect data, including IP addresses, device identifiers, probabilistic identifiers, browsing and interaction data, non-precise location data, and user profiles.
Source: https://punchng.com/im-heartbroken-buharis-daughter-mourns-late-father