At PEOPLE, Deputy Beauty Director Jackie Fields has over 17 years of experience in reporting and writing about beauty. However, when it comes to data collection, the brand is taking a more transparent approach.
PEOPLE, like many other websites, uses cookies and other technologies to collect information about users’ interactions on its platform. This data can be used for various purposes, including targeted advertising, personalizing content, and improving services.
The company states that 87 partners can use this purpose, measuring the performance of ads, with information regarding which ad is presented, how you interact with it, whether you saw it, clicked on it or engaged with it. This data helps understand the relevance of the advertising campaigns.
Another 33 partners can use this purpose, to measure content performance, using information about which content is presented and how you interact with it. This helps determine if the non-advertising content reached its intended audience and matched your interests.
The company also uses data from 58 partners to analyze user interactions and those of other users with advertising or non-advertising content to identify common characteristics and determine which target audiences are more receptive to ad campaigns or certain contents.
Furthermore, 75 partners can use this purpose to develop and improve services, using information about your activity on the service, such as interaction with ads or content. This specific purpose does not include the development or improvement of user profiles and identifiers.
It’s worth noting that these partners are also responsible for ensuring that they comply with applicable laws and regulations regarding data protection and privacy.
Overall, PEOPLE is taking a step towards transparency by providing information about its data collection and use practices. However, it’s essential to remember that this data can be used for various purposes, including targeted advertising and personalization of content.
Source: https://people.com/amas-2025-best-dressed-celebrities-red-carpet-photos-11741928