Understanding Website Cookies and Data Collection Practices

Cookies are small text files stored on a user’s device to enable websites to function properly. There are two types of cookies mentioned in this notice: essential and non-essential.

Essential cookies, set by Microsoft, are necessary for website functionality, including log-in, performance measurement, and security. These cookies do not track user behavior across other sites.

Non-essential cookies, set by social media services, track user activity and create profiles to serve personalized content and advertising. If users block these cookies, they may not be able to use sharing tools or see targeted ads.

Advertising cookies collect data on user interactions with ads to improve ad relevance and campaign effectiveness. This data helps understand target audience characteristics and optimize advertising campaigns.

Content personalization cookies use user activity data to display relevant content, such as adapting article order based on user interests.

Reports can be generated using combined data sets to analyze user behavior, identify common characteristics, and inform product development.

By accepting cookies, users grant permission for their precise location, device type, or interaction data to be used in support of website functions. This data helps monitor activity, prevent abuse, and ensure system compatibility.

Data may be matched with other information from various sources, such as separate online services, loyalty cards, or surveys, to improve user experiences and advertising campaigns.

Source: https://www.msn.com/en-ie/news/world/new-discovery-changes-everything-we-know-about-where-humans-first-came-from/ar-AA1vTp8F