The US Department of Agriculture and health agencies have announced plans to eliminate artificial colors from ice cream products by the end of 2027. Secretary Brook Rollins and other top officials made the announcement, along with dairy farmers and industry leaders.
Under this new initiative, over 40 ice cream companies will be phasing out artificial colors, marking the single largest effort of its kind in the US food industry. The move is part of a broader push to promote healthier eating habits and reduce sugar intake in schools.
As part of the agreement, dairy farmers have committed to reducing sugar by 60% in America’s schools and flavored milk. This represents a significant step towards improving the nutritional quality of ice cream products.
The initiative has been welcomed by health experts, who argue that natural food dyes are a safer choice for consumers. The FDA has already approved three natural-source colors for use in food items: galdieria extract blue, butterfly pea flower extract and calcium phosphate.
Dairy farmers from Michigan to Indiana have expressed support for the new initiative, citing the importance of consuming whole milk and dairy products as part of a healthy diet. They argue that products containing real dairy are the most nutritious options, even when it comes to indulgent treats like ice cream.
The move is seen as a significant step towards improving public health in America, with the goal of reducing the prevalence of malnutrition and related health problems among children. By phasing out artificial colors from ice cream, consumers can trust that they are getting a healthier treat option.
Source: https://www.foxnews.com/food-drink/americas-dairy-farmers-ice-cream-producers-agree-quit-using-artificial-colors