The National Advertising Division (NAD) has advised US marketers to be cautious when making domestic claims, citing an expected increase in cases involving “Made in the USA” labels due to US tariffs. According to Phyllis Marcus, VP of NAD at BBB National Programs Inc., there have been approximately six cases per year regarding these claims, which is a consistent trend.
Source: https://insights.citeline.com/hbw-insight/beauty/business/strategy/made-in-the-usa-claims-may-be-popular-in-time-of-tariffs-but-mistakes-are-costly-nad-IIDA2TS4DJAFDO6UMGOBRLNPAQ