The US retail industry is on high alert as tariffs imposed by President Donald Trump’s administration continue to loom over consumers. To avoid higher prices, retailers are now using social media to entice shoppers with discounts and promotions, often touting the “buy now” message as a way to beat the tariff.
Some companies, such as DTG Pro, are promising price stability while others, like Adrienne’s Bridal, are warning that tariffs will increase their prices starting April 15th. Automakers have also seen a surge in sales amid fears of higher auto parts costs.
According to KPMG’s recent survey, half of US consumers are actively seeking discounts during summer purchases, and over 70% expect a recession within the next year. Retail experts say that tariff-based marketing campaigns can be effective in driving sales but warn that some companies may struggle to adapt to changing trade landscapes.
In response to concerns about tariffs’ impact on small businesses, the US Chamber of Commerce has appealed for exclusions from import taxes. Some e-commerce companies have already announced tariff-driven changes, such as halting shipments to US customers. The White House remains silent on the matter, leaving retailers and consumers to navigate the uncertainty.
As the situation evolves, some entrepreneurs are taking advantage of the situation by driving sales and adapting their marketing strategies. While others, like Monte Cook Games, are openly taking a stance against tariffs, warning that they will have a negative impact on businesses and consumers alike.
Source: https://www.nbcnews.com/business/consumer/retailers-are-turning-trade-war-sales-event-rcna204066