Google’s latest AI tool, Veo 3, has reached new heights in generating high-dopamine video content for advertising. This is evident in a recent prime-time ad created for Kalshi, which aired during the NBA Finals. Veo 3 was used to generate the visuals, sound design, and voice of the ad, with the help of Gemini and ChatGPT for scriptwriting.
The ad’s creator, PJ Ace, worked with Veo 3 in just two days, generating over 300-400 versions before settling on the final product. While the ad’s visuals are realistic, its scenes lack continuity due to Veo 3’s current limitations with long-form video generation. However, this technology still holds promise for reducing costs in advertising.
Veo 3 is a significant improvement over previous AI-advertising tools and has the potential to revolutionize the industry by cutting costs. With its ability to generate high-quality content quickly and efficiently, Veo 3 is set to become a major player in the advertising world.
Source: https://gizmodo.com/googles-veo-3-ai-slopfest-just-reached-new-heights-2000615508