The NBA’s games on European soil may seem unnecessary to American-born fans, but they’re vital for the league’s international appeal. By playing in Europe, the NBA engages passionate fans who often can’t experience live games due to geographical limitations.
“The presence of the league outside the U.S. and Canada is critical for our international fans,” says George Aivazoglou, managing director of the NBA in Europe & Middle East. The league has played over 215 games in more than 20 countries, including nearly 100 in Europe.
These events are essential for creating a global basketball fanbase, which can lead to increased player interest and a more widespread NBA product. French superstar Victor Wembanyama’s involvement in the NBA Paris Games is particularly significant, with his team, the San Antonio Spurs, facing off against the Indiana Pacers.
The games have been well-received, with viewership of Spurs games on NBA League Pass increasing by 233% since Wembanyama’s debut. The event serves as a catalyst for the growth of basketball in Europe, which is now the fastest-growing sport in the region.
As the NBA enters its best era of basketball, featuring top international players like Nikola Jokić, Giannis Antetokounmpo, Luka Dončić, and Wembanyama, it’s essential to have a strong presence on the continent. The Paris Games are just one example of the league’s efforts to engage fans and create memorable experiences for all involved.
Source: https://sports.yahoo.com/why-nba-games-on-european-soil-are-so-important–especially-when-victor-wembanyama-is-involved-203451909.html