Waffle House has introduced a temporary 50¢ per egg surcharge on its signature “All-Star Special” due to rising egg prices. The move aims to mitigate the impact of a bird flu outbreak that has resulted in significant losses for the egg industry. According to estimates, approximately 272 million eggs are served by Waffle House each year.
Sina Golara, a business professor at Georgia State University, suggests that this strategy could help balance demand and shift pressure away from eggs onto other items on the menu. However, the future of egg prices remains uncertain due to ongoing concerns about bird flu.
Small business owners, such as Karima Goodman, who runs Sweet Brown Suga bakery in Atlanta, must now decide whether to pass on the increased cost to customers. The high demand for eggs has led to shortages and price increases at grocery stores.
Waffle House’s decision is a response to an unprecedented surge in egg prices, forcing the company to implement measures to maintain its popular menu items. Customers like Halo Harris may consider alternative options, such as grits and sausage, while others, like Darlene McCrory, will still opt for the “All-Star Special” despite the surcharge.
Source: https://www.wabe.org/waffle-house-now-charging-extra-50-cents-per-egg-due-to-rising-prices