Retail giant Walmart has introduced a new brand identity featuring its iconic logo as the sole branding element. The company aims to rebrand without revealing its name, joining a select few companies like Nike and McDonald’s that can effectively use their logos alone. A major overhaul of its brand assets took place since 2008, with this latest move indicating Walmart’s goal of becoming one of these recognizable brands.
Source: https://www.adweek.com/brand-marketing/walmarts-brand-redesign