Walmart has unveiled its new logo as part of a “comprehensive brand refresh” aimed at reflecting the company’s evolution into a people-led, tech-powered omnichannel retailer. The updated branding features a modern wordmark inspired by Sam Walton’s classic trucker hat and a custom font that differentiates Walmart from the crowd.
The new branding also includes a color palette that retains the retailer’s most recognizable tones while introducing fresh updates. The spark represents the energy of Walmart, and the logo will be applied across various channels, including its website, app, and stores, starting in January 2025.
However, some social media users have noted that the changes are not as significant as expected, with many suggesting that the new look is strikingly similar to the old one. The redesign process began in October 2024, and remaining stores will continue to be redesigned over time.
The company’s efforts to refresh its branding come after a long period of growth and evolution for the retailer. As Walmart continues to adapt to changing consumer needs and technological advancements, its new logo aims to better represent who the company is today.
Source: https://eu.usatoday.com/story/money/2025/01/14/walmart-new-logo-redesign/77689947007