Walmart has unveiled its latest brand refresh, the first major change in 17 years. The new logo draws inspiration from founder Sam Walton’s iconic trucker hats, which were known for their retro style and practical functionality. The company says its new branding combines elements of its past with a modern approach to serve customers in a rapidly changing retail landscape.
The updated design features a bolder and blockier font, while the blue color has been deepened to create a more contemporary look. Walmart aims to push beyond traditional brick-and-mortar retail by increasing its e-commerce presence. The company’s new brand identity reflects its commitment to Sam Walton’s principles and serving customers in the way they need it.
The last time Walmart rebranded was in 2008, when it simplified its logo by removing punctuation between “Wal” and “Mart.” Since then, the yellow spark has become an iconic symbol representing six key facets of the company’s customer commitment. With its latest refresh, Walmart is harking back to its founder’s style while looking forward to a more digital future.
Source: https://www.businessinsider.com/walmart-new-logo-color-branding-update-sam-walton-trucker-hat-2025-1