WhatsApp’s Co-Founder Says Adverts Were Never in Plans

The Federal Trade Commission alleges that WhatsApp was sold to Facebook with the intention of introducing advertising and competing directly with the social media giant. However, according to co-founder Brian Acton, this scenario never came to fruition. Acton testified during a recent hearing, stating that adverts were never part of WhatsApp’s original plans, and the app would not have become a competitor to Facebook without the acquisition by the social media company.

Source: https://globalcompetitionreview.com/gcr-usa/article/whatsapp-was-never-going-have-adverts-or-social-features-co-founder-says