Whoop, a leading fitness and health tracking wearable company, has closed a massive $575 million Series G funding round at an impressive valuation of $10.1 billion. This significant investment brings together prominent investors, including sovereign wealth funds, major health institutions, and well-known athletes like Cristiano Ronaldo and LeBron James.
The funding round strengthens Whoop’s position in the market and underscores its commitment to expanding its health and medical capabilities. CEO Will Ahmed revealed that this partnership marks a broader push into these areas, with more announcements on store.
Whoop has now raised over $900 million since its founding and recently exited last year at a $1.1 billion bookings run rate, up 103% year-over-year. This achievement highlights the company’s complex business dynamics and underscores the importance of tracking cash flow, inventory, and recurring revenue.
With this significant influx of capital, Ahmed plans to focus on talent acquisition, marketing, brand awareness, research and development, and international expansion. While an IPO is a possibility, Ahmed has stated that Whoop is “doing a lot of no-regrets work” for a potential public listing, but has not revealed any concrete plans.
Whoop’s valuation surge makes it an attractive company for retail investors, with its strong brand recognition among health-conscious users generating significant enthusiasm. Despite this, the company boasts substantial runway and a larger-than-ever valuation, positioning it well for its future growth prospects.
Source: https://techcrunch.com/2026/03/31/whoop-valuation-10b-series-g-fundraise