Why Gen Z’s ’90s Revival Feels Like a Lost Generation’s Regret

“Leaving your phone behind has become a challenge for some, echoing Mike Sheffer’s advice to “go 90s.” The nostalgic trend is driven by young people seeking analogue freedom and a sense of ownership over the decade. However, can they truly know how it felt? As someone who doesn’t remember the ’90s, we’re left with memories that are as much about our stories as they are about actual events. Is Gen Z’s desire to “go 90s” just a way to cope with an unpalatable future or a genuine attempt to enrich their lives?”

Source: https://www.theguardian.com/commentisfree/2026/mar/22/young-people-are-longing-for-the-low-tech-90s-and-so-would-i-if-i-could-only-remember-them